Some recipes just feel like home and Willow Tree chicken salad is one of them. Creamy, simple, and satisfying, this iconic New England favorite has made its way into lunchboxes, potlucks, and deli counters for decades. Whether you’ve grabbed a tub from the grocery store or savored it in a sandwich shop, chances are, you’ve been hooked by its comforting flavor.
But what if you could recreate that creamy, crave worthy chicken salad at home?
In this guide, you’ll discover exactly what makes Willow Tree chicken salad so special, how to make a copycat version with everyday ingredients, and get pro tips from Chef Lucas Benette for perfect texture and flavor every time.

Let’s start by understanding the origins of this deli classic.
What Is Willow Tree Chicken Salad?
Willow Tree is a Massachusetts based brand known for its classic, creamy chicken salad that’s sold in grocery stores and delis across the U.S., especially in the Northeast. Their original chicken salad is made with:
- Slow cooked white meat chicken
- A signature mayonnaise blend
- Light seasoning for a smooth, mild flavor
What sets it apart is its smooth texture (no big chunks), gentle tang, and spreadability perfect for sandwiches, wraps, or scooping with crackers.
If you’re a fan of Old school deli chicken salad, this one is pure nostalgia. And the good news? You can make your own version at home with a few simple pantry ingredients.
Ingredients for Homemade Willow Tree Chicken Salad
Creating your own Willow Tree chicken salad at home doesn’t require anything fancy just quality ingredients and the right balance of texture and creaminess. Here’s what you’ll need:
Main Ingredients:
- 2 ½ cups cooked chicken breast, finely chopped or shredded
- ½ cup mayonnaise (use high quality, full fat for best results)
- 1 tsp white vinegar or lemon juice
- ¼ tsp celery salt
- ¼ tsp garlic powder
- Salt & black pepper to taste
- Optional: 1 small celery stalk, finely diced (for added crunch)
Tip: For a texture closer to the real thing, pulse your chicken in a food processor a few times instead of shredding by hand.

Chef Lucas Benette’s Creamy Chicken Salad Method
When it comes to replicating the signature Willow Tree smoothness, Chef Lucas Benette recommends a few essential techniques:
1. Mince the Chicken
Use poached or roasted chicken breast and finely chop it or pulse in a food processor. This helps mimic the uniform, creamy texture Willow Tree is known for.
2. Emulsify the Dressing Separately
Mix the mayo, vinegar, celery salt, and spices in a separate bowl before adding to the chicken. This ensures the flavor is evenly distributed throughout.
3. Mix Gently and Chill
Fold the dressing into the chicken without over mixing. Then cover and chill for at least 1 hour before serving. This helps the flavors blend and firm up the consistency.
“The secret’s in the wait,” says Lucas. “Letting the salad chill brings everything together don’t skip that step.”

How to Make Willow Tree Chicken Salad (Step by Step)
You’ve got your ingredients. Now it’s time to bring them together and recreate that creamy, deli style chicken salad at home. Follow these simple steps for the best results.
Step 1: Prepare the Chicken
- Use cooked, cooled chicken breast (poached or roasted for best texture)
- Chop finely by hand or pulse in a food processor for a smoother consistency
Step 2: Mix the Dressing
- In a medium bowl, whisk together:
- ½ cup mayonnaise
- 1 tsp vinegar or lemon juice
- ¼ tsp celery salt
- ¼ tsp garlic powder
- A pinch of salt and black pepper
Step 3: Combine Chicken & Dressing
- In a large bowl, combine the chopped chicken with the dressing
- Gently fold until fully coated and creamy
- Add finely diced celery if you like a slight crunch
Step 4: Chill Before Serving
- Cover and refrigerate for at least 1 hour
- This helps the flavors blend and the salad firm up
- Taste and adjust seasoning before serving
Serve cold on a sandwich, wrap, lettuce cup, or with crackers for snacking.

Nutrition & Serving Ideas
Here’s a quick guide to how you can serve your homemade Willow Tree chicken salad, including estimated calories and the best pairings:
Serving Style | Calories (approx.) | Best Pairing |
---|---|---|
½ cup (classic portion) | 310 kcal | Wheat sandwich bread |
Wrap style | 330 kcal | Spinach wrap + fresh greens |
Croissant sandwich | 420 kcal | Grapes or kettle chips |
With crackers | 280 kcal | Sliced cucumbers |
Tip: Swap mayo for Greek yogurt to lighten it up without losing creaminess.
FAQs About Willow Tree Chicken Salad
1. What is in Willow Tree chicken salad?
The original Willow Tree chicken salad is made with white meat chicken, a signature mayonnaise blend, seasonings, and sometimes celery depending on the variety. The brand focuses on a smooth, creamy texture and mild flavor, making it perfect for sandwiches, wraps, and dips. The homemade copycat version typically includes cooked chicken breast, mayo, vinegar, celery salt, and garlic powder.
2. Who owns Willow Tree chicken salad?
Willow Tree Poultry Farm, based in Attleboro, Massachusetts, owns and produces Willow Tree chicken salad. The company has been family owned for generations and is well known throughout New England for its fresh deli salads, pot pies, and chicken products.
3. How long is Willow Tree chicken salad good for?
Store bought Willow Tree chicken salad usually lasts 5–7 days in the refrigerator, as long as it’s kept sealed and refrigerated at or below 40°F (4°C). Once opened, it’s best consumed within 3–4 days for peak freshness and flavor. Always check the use by date on the container.
4. Does Market Basket sell Willow Tree chicken salad?
Yes! Market Basket carries Willow Tree chicken salad in many of its locations, particularly in the Northeast region. It’s typically found in the deli or prepared foods section, either by the pound or in pre packaged tubs. Availability may vary by store, so it’s always a good idea to call ahead or check the weekly flyer.
Final Thoughts on This New England Favorite
Few deli classics are as comforting as Willow Tree chicken salad. Whether you’ve grown up eating it or just discovered it, this creamy, mild chicken salad has a way of turning any sandwich into something special.
Thanks to Chef Lucas Benette’s creamy blending method, now you can recreate this iconic dish at home, control the ingredients, and even give it your own twist. From croissants to crackers, it’s a recipe that belongs in every kitchen rotation.